Friday, August 10, 2018



This cooperation offers artists of all genres the services needed to advance in music career: management, promotion, record labels, booking services, worldwide distribution*, rehearsal rooms, recording, mixing, mastering, production, coaching, workshops, professional music videos and photography. Ultimately, we enable artists to focus on the creativity process of the music, while a diverse team of music professionals take care of the necessary details.

BREDA and ROTTERDAM, August 1, 2018:
A-Broad Studio (Breda) and My Music Matters Management Triad (Rotterdam) announced multi-level cooperation agreement under which they will maintain their individual company identities while merging their services. In doing so, they have created a full service music group that supports musicians in every phase of development.

This cooperation effort will also include the record labels of each company: Friendly Folk Records, (division of My Music Matters Management Triad, Rotterdam) represents international artists from folk/country/blues music genres. Worldwide music distribution is provided via their service partner Dutch Music Works. Sugar Factory Sound L.abs, (division of A-Broad Studio, Breda) represents primarily local artists from pop/rock/soul music genres. 

Kathy Keller, Owner/CEO of My Music Matters Management Triad said, “There are so many talented musicians out there who just want to do what they love, create and perform music." Digitalization of the music industry changed everything for DIY musicians. In addition to being an amazing musician, to receive recognition, artists had to keep up with trending promotional aspects of the business. My Music Matters Management Triad offers the following services: press/radio placement, marketing, digital promotion, social media promotion, booking service support, coaching, business training workshops, record label with worldwide digital/physical merchandise distribution service. We provide all of these services at affordable rates with proven results. Our prices and policies are always fair, transparent and honest. We operate on one year renewable contracts. With ongoing changes in the music industry, now more than ever, promotion and management are key to artist exposure and advancement.

Paul Visser, Owner/CEO of A-Broad Studios said, “At our studio, musicians define their sound and we provide solutions for best production methods." Recordings are only done after consultation with the artists to determine their expectations of the end result. This phase begins with the producer, and if required the engineers. We make a careful selection of the required recording equipment and recording technique, which is followed by a pre-production stage. In close co-operation with the artist, first takes are listened to and equipment is adjusted where necessary. Then the actual recording takes place. After recording the mixing is executed, again a session with the artist for any required adjustments. Once the artist approves the mix, we finish the mastering and the final product is agreed on. The above procedure has proven a key to success for the artists. The final result is offered to the artist on a pre-agreed medium. The recordings and tracks are safely kept on file at A-Broad Studios for any future requirement.

Going forward, the companies will introduce new music production packages at discount prices for artists of all genres, and sponsorship for several artists with right potential. In addition, there will be a series of exclusive performances called ‘Intimate Sessions’ at the Breda location showcasing their featured artists of the season. Also, in the very near future, opportunities for music students to learn the business side of the industry with hands on experience, learning directly from the professionals. If you are a student looking for a location to fulfill your apprenticeship hours, contact Keller or Visser for more information. We are now accepting demo-drops from artists of all genres and countries.


A-Broad (Sessions & Recordings Studio)
Phone:                +31 (0) 76 737 0331

Friendly Folk Records (Label & Distribution)
Phone:                +31 (0) 6 3009 4688

My Music Matters Management Triad (Promotion & Management)
Phone:                +31 (0) 6 3009 4688

Wednesday, July 25, 2018

Jyoti Verhoeff - An Ocean To Still Me (Single Released Today!)

We are thrilled to announce Official release of new single on Friendly Folk Records, 'An Ocean to Still Me' by Jyoti Verhoeff. Now available on all worldwide digital platforms! Click HERE to go directly to Spotify, itunes, Amazon, Deezer and more. 

Touches – ‘I Speak With My Mouth Shut’, the highly anticipated album from Jyoti Verhoeff will be officially released September/2018 via Friendly Folk Records. Preceding the album release, there will be a series of digital Single track releases that are available via the Artist's website only. The first track, Human and Machines, was released 27/March/2018, followed by one track each month April-August: Rides, Sharing Dreams, An Ocean To Still Me, At Night We Dance, and Shards.  Each track on Touches is a neo-classical experiment in delicate symbiosis with modern techniques. A carefully balanced search for pure acoustic sound where one note can grow up into many worlds.

'An Ocean To Still Me will be accompanied by a video and it is only single with worldwide digital distribution release via Friendly Folk Records  27/June/2018.

Friday, July 20, 2018


"Though the weather calls us to go outside and relax in a forest or on the beach we shouldn't forget the nice things that happen indoors! CeltCast returns with another living-room event, this time we will host the beautiful and talented Jyoti Verhoeff who will tell us all about how her latest album "Touches" came to be, give us some insight into her creativity, and maybe, if we're lucky, she will play us a few songs too!

Join us online this Friday at 20:30 CET and be part of the CeltCast family! Ask your questions live during the event! We will try to get all your questions answered."

Missed the show? No worries, you can listen to the replay here:

Sunday, July 15, 2018

Newsletter: 2nd Quarter 2018 (Apr-Jun)

SPRING blossoms into SUMMER
"Laughter is the sun that drives winter from the human face" Victor Hugo

Laughter and music are always best antidote for whatever troubles you might be facing. Spring was full of smiles for our Artists and management team. It has been very busy at Friendly Folk Records and our parent company My Music Matters Management Triad. Scroll through the posts on this website for all the details, but for those who prefer the recap of the April - June happenings, we present to you our 2nd Quarter-2018 Newsletter. 


Jyoti Verhoeff kicked off this season with her Touches Radio-Livestream Tour. Interviews combined with live music shows at least once per month from April right up to day of full album release, scheduled for 27/September/2018. If you missed any of the radio or livestream shows, click Jyoti's Facebook link HERE for the replay.

Greenrose Faire digital release (Single) Never Walk Alone was released just a few days before the band's return to the kingdom of Elfia Fantasy Festival in Haarzuilens, Netherlands. Coincidentally, the theme this year at Elfia wass: 'you'll never dream alone'. We love coincidences. Download the music on your favorite digital platform HERE!  As for Elfia Fantasy Festival, there were smiles, hugs and laughter enough to last a lifetime. The band performed both Saturday and Sunday and warmed the hearts of new fans and old friends. If you missed the performance, get out to Elfia Fantasy Festival in Arcen (September/2018) as Greenrose Faire have been invited back to enchant and entertain. Naturally, we took the opportunity of showcasing our Finnish family while they were in Netherlands at our second label event of the year, Friendly Folk Fest - Elfia Pre-Party. It was a special treat to host this event featuring two headliners, Greenrose Faire and our friends of Friendly Folk, Harmony Glen. It was hard competition for fans to choose between great music and the beautiful weather. Who expected sunshine in April? Therefore, we would like to thank all who came out to enjoy the music and fellowship.

Alongside the Artists who are already signed with Friendly Folk Records, we have a few bands waiting in the wings at My Music Matters-MT, as they are not quite ready to release new music yet. During the Elfia Fantasy Festival, we were very pleased to see not only the band of Sassenachs performances, but also that they were there with the full encampment. If you have ever been curious what a historical Scottish military camp felt like, visit one of the many entertaining shows of Clan Sassenachs. You will find them under the Scottish flags at many festivals in the Netherlands. Click HERE for interview with Sassenachs. You will also hear the music of Sassenachs featured on this Elfia video. We are getting excited to officially sign them to Friendly Folk Records with their upcoming cd, perhaps even a double cd, later this year.


Max Bianco launched his first tour of Netherlands (10/May - 23/May) where he promoted his new singles, 'Northeast Bay' & 'H-Town Blues', released worldwide digital distribution May/2018 via Friendly Folk Records. You can download the music HERENaturally, while Max was in town for his first Friendly Folk Records tour, we had the perfect reason to host another Friendly Folk Fest. Since the theme of the festival was Balfolk, Max adjusted his songs to fit the happy feet of our Balfolk Dancer friends. In addition to friends of Friendly Folk co-headliner Andoorn, and support act Fiddle & Drum, Max was joined by My Music Matters-MT Artists, The Flask for a jam session finish! In addition to the FFR fest, Max performed at several clubs, pubs and festivals during his stay. Special thank you to all of you who came out to support Max on his first Netherlands tour.

Jyoti Verhoeff and Max Bianco were co-headliners at our first event with A-Broad Studios. Intimate Sessions concept was created by Kathy Keller (My Music Matter-MT) and Paul Visser (A-Broad Studios) along the lines of the world renowned Sofar Sounds: intimate concert with limited seating, a place for music lovers to enjoy music without background chatter and clanking beer bottles that dampen live music experience at clubs. The afternoon was a success, with open tours of the studio and artist/public interactions. After the shows, it seemed that Jyoti and Max had a chemistry and decided to create a song together. We will keep you updated on progress of new music adventures of these two talented Artists.


Greenrose Faire kicked off the first day of June in royal fashion with the release of their highly anticipated fourth studio album, Riders in the Night. Available on all your favorite digital platforms. Click HERE for direct access to Spotify, itunes, Deezer, Google and more. Physical CD shipped worldwide via Friendly Folk Records & Artist's Webstore.

Max Bianco hit the road 15/June on his way to Germany and beyond. Following the path of a true troubadour, Max will follow his dream of roaming from village to village sharing music and merriment on a three month 'walk-about'. Look out Germany, Netherlands, Italy, Switzerland and Belgium.... here comes Max!

Other News.... 
- We have created Public Collaborative playlists on Spotify featuring  Drusuna- Ritual Pagan Folk, Greenrose Faire, Max Bianco and Jyoti Verhoeff. We appreciate if you follow our Artists and add our music to your playlists. Follow Artists at: Spotify - FFR Kat

- Our fellow Artists at our parent company My Music Matters-MT have been quite busy as well. Please check out the talents of the following Netherlands based Artists who are available for bookings: The Flask, The Rodeo Roses, Blue Ray Springwater

- If you missed our Newsletter for 1st Quarter 2018 (Jan - Mar), click HERE!

Wednesday, July 4, 2018

Jyoti Verhoeff and Max Bianco invited to Sofar Sounds...

We are very excited to announce that two of our Friendly Folk Records Artists will perform at upcoming Sofar Sounds events. If you are not familiar with this concept, Sofar Sounds hosts secret gigs and intimate concerts in 412 cities worldwide. We are not allowed to announce dates, nor location of performances, but, we can announce Max Bianco will perform at a Sofar Sounds event Summer/2018 and Jyoti Verhoeff is on secret agenda for Fall/2018. Congratulations to these two talented artists for making the selection process and being chosen for a spot at a Sofar Sounds Event.

Is this secret location in your country? Only one way to find out! Sign up at Sofar Sounds as tickets are on lottery basis only. Good luck!

* Sofar Sounds is a network of Artists and music enthusiasts who have hosted thousands of new artists and hosted: Hozier, Ed Sheeran, James Bay, +more

Monday, July 2, 2018

Drusuna - Ritual Pagan Folk on Spotify!

We hope you have been enjoying Drusuna- Ritual Pagan Folk, 'Kaytos Kom', released via Friendly Folk Records March/2018.

We have created a Public Collaborative playlist on Spotify featuring the full Drusuna album alongside many of our favorite Pagan Arists, such as: SeeD, Faun, Prima Nocta, Sowula, Omnia +more.  Add your favorite Pagan tracks and tag us!

To download Kaytos Kom on all your favorite digital platforms, go to!

Tuesday, June 26, 2018

Max Bianco - European Troubadour Tour

Max Bianco has embarked on his Troubadour Tour across Europe. His journey began mid-June in the Netherlands, and Max will return to our shores in August for several weeks performances. If you are following Max's adventures, you know he just left Germany, had a spree in Switzerland and now he is off to Italy. We wish Max safe travels as he follows his dream of combining travel, music and living the life.

Note: One of the shows when Max returns to the Netherlands will be a performance at the Folk4 BACA festival on August 25th. Profits from festival will be sent to Bikers Against Child Abuse! Friendly Folk Records and My Music Matters-MT are very proud to be sponsors of this B.A.C.A. event. 

Friday, June 22, 2018

Always a good time at Goed Folk Radio!

June 22, 2018 we return to radio show hosts Marcel and Marjolein at Goed Folk Radio for an interview with Jyoti Verhoeff, and naturally, several tracks from her upcoming album, 'Touches-I speak with my mouth shut' which will be released via Friendly Folk Records in September/2018. 
Also in the studio, Kathy Keller (Owner/CEO of Friendly Folk Records and My Music Matters Management Triad) with updates of our Artists...and naturally lots of great folk music. Podcast available 1/July/2018, click HERE

If you missed the Goed Folk Radio live music and interview show with Max Bianco last month, tune in to this Podcast by clicking HERE!

(Special treat: listen carefully to the last few minutes as you will hear that 'Northeast Bay' played backwards is Max's recipe for a proper cup of English Tea.)

Friday, June 15, 2018

My Music Matters-MT Signs NEW Artist! Blue Ray Springwater

Join us in welcoming Blue Ray Springwater to our Artist roster at My Music Matters-MT. They will provide promotion and booking support for this Netherlands duo. Although not quite ready to release music at our label, but we will be in discussions over next few months about releasing music at Friendly Folk Records. 

Blue Ray Springwater is a dynamic duo featuring Riny Sprengers and Bart Gooren. Their music is melodic, contemporary folk by nature with themes of humanistic battle songs that bring new hope into this often crazy world where people and opinions tumble over each other. Their debut album, Brotherhood was well received in Netherlands, prompting appearances on local radio, and at local pubs and cafe stages.

Friday, June 1, 2018

Press Release: Greenrose Faire - Riders in the Night

For immediate release: June 1, 2018

Friendly Folk Records proudly presents Greenrose Faire, Riders in the Night, the fourth studio album of original works by Greenrose Faire. Album features new singles, Never Walk Alone, (2018) and Cold Winds Are Rising (2017).

You can order Riders in the Night on all worldwide digital platforms HERE!
Physical EP can be ordered via: My Music Matters-MT, Dutch Music Works
Naturally, you can order directly from the webshop of Greenrose Faire!

Riders in the Night, has all the well-orchestrated upbeat tempos and melodic ballads that we have come to expect from Greenrose Faire. What sets this album apart from their previous endeavors:   (Beggars and Thieves, Neverending Journey, My Home Is Where My Heart Is, Feed The Flames, and compilation-Decades of Songs and Stories) is the storyline interwoven from first track to last. With lyrics that stress value of friendship and solidarity in a troubled world:  “Riders in the night, my friends…I tell you that together we are so much stronger”; to lyrics that give hope and inspiration: “Imagine there's someone who's guiding your way, a wisdom as ancient as the sky. Who came before us have passed on the flame, and we are the children of that light.”  The music of Greenrose Faire brings a message of love and acceptance for all. Their unique style and sound crosses over genre borders to appeal to music lovers of all ages.

Greenrose Faire plays rousing Celtic folk rock with head-bobbing, toe-tapping rock feel. The Finnish sextet meshes mandolins and violin with rock drums and bass and symphonic synths, and spikes the rollicking attitude with the slightly ominous overtones of Finnish melancholy. Greenrose Faire sounds lively and modern but tugs at the nostalgia strings for the long-gone days of yore. The band has great fun on stage, and have played everywhere from corner pubs to concert halls; from intimate weddings to international festivals. The band have made European appearances in The Netherlands (2015, 2016, 2018) at Elfia Festival, and have performed at many festivals and stages in Finland. Greenrose Faire also host an annual Medieval Folk Festival in their hometown, Tampere, Finland.

Band Members: Salla Rimmi: vocals; Hanna Heinonen: violin; Niilo Sirola: bouzouki, backing vocals; Petri Hannuksela: keyboards; Mikko Kaipainen: bass; Tomi Hyttinen: drums, percussions, backing vocals

Contact Information:

Artist: Greenrose Faire (Finland)
Artist Email:     
Management/Press:   Kathy Keller (Netherlands)
Phone:                     +31 (0) 6 30094688


Wednesday, May 30, 2018

Greenrose Faire - Making of "Riders in the Night" album

The fourth studio album of Greenrose Faire will be released on 1/June/2018!
Enjoy the mini-documentary: Making of "Riders in the Night"

Saturday, May 12, 2018

Event: Friendly Folk Fest - Balfolk Editon

Naturally, while Max Bianco is in town for his first Friendly Folk Records tour, he needs to perform at one of our Friendly Folk Fests. Who would have imagined that he could adjust his songs to fit the happy feet of our Balfolk Dancers. In addition to co-headliner Andoorn, and support act Fiddle & Drum, Max was joined by My Music Matters-MT Artists, The Flask for a jam session finish!
Dutch details below.

€10 (pre-sale, reserveer via
€12 (aan de deur)

18:00-19:00 PICKNICK POTLUCK (breng dus gerust eten, borden en bestek mee!)
20:00-20:30 FIDDLE 'N DRUM
20:30-20:45 SET CHANGE
20:45-22:00 ANDOORN
22:00-22:30 SET CHANGE
22:30-23:15 MAX BIANCO (UK)

Muziek: (bal)folk (ook friendly folk muziek) Het muziekgenre omvat van Balfolk Polka, up-tempo Celtic Folk, en zelfs een beetje country muziek.

Fiddle 'n Drum: (bal)folk
Andoorn: balfolk
Max Bianco: contemporary folk
The Flask: (bal)folk

Informatie voor de dansers:
Jullie spelen een belangrijke rol deze avond! Zonder dansers is het vanzelfsprekend niet zo leuk 😉 Trek lekker je favoriete dansoutfit aan en geniet van samen dineren en dansen! (Co-host Berit van der Jagt zal activiteiten blijven toevoegen aan het evenement. Hou een oogje open voor updates en voel je vrij suggesties in te sturen!) 

'Wat is Balfolk'?

Wikipedia's definitie mist de passie van de Folk community die vele blije uren spenderen in balfolk dansen en organiseren. Daarom zijn we gaan samenwerken met de liefdevolle en gepassioneerde Berit van der Jagt van Berit Balfolk. Hier is wat zij te zeggen heeft:

Nog niet bekend met balfolk? Dan zal ik eens even uitleggen wat balfolk is! Bij balfolk dans je oude volksdansen uit West-Europa die in groepen of duo’s gedanst worden. Doordat je bij sommige dansen van partner wisselt tijdens de dans, leer je snel nieuwe mensen kennen en kan je makkelijker contact maken met ze! Wees niet bang als je nog nooit aan balfolk hebt meegedaan! Er zijn altijd mensen die je willen helpen het te leren en in alle dansen zit veel herhaling. Als je eenmaal de basis kent, kun je variaties gaan proberen. Je hoeft geen speciale kledij aan, als het maar lekker zit en je er vrij in kunt bewegen!

Thursday, May 10, 2018

Press Release: Max Bianco - 'Northeast Bay' & 'H-Town Blues'

Max Bianco signed with My Music Matters Management Triad (Netherlands) earlier this year and will release first singles via Friendly Folk Records May/2018 to kick off his Meet & Greet Spring/2018 Tour. 
Order 'Northeast Bay' on your favorite worldwide digital platform HERE!  
Order 'H-Town Blues on your favorite worldwide digital platform HERE!

About the Artists: 
Max Bianco is a singer-songwriter from Hartlepool, England (UK). Often compared to a modern day Woody Guthrie, he is a man of passion and spirit, which he shares in songs about life, loss and love.  Max is a member of The Jar Family (2010-2018), a collective of five front men singer-songwriters from the North East of England. Although the band has an impressive following, they have decided to take a hiatus for an undetermined time, which has allowed Max time and freedom to pursue his solo career. Max began a search for international management and a record label for support and within weeks was signed.

Max is a troubadour in every sense of the word; with nowhere to go or be. "Life isn't about standard, it’s about broken glass and cigarettes," Max quipped in an interview.  And so life has been for this rambler gambler traveller, who left home at the age of 14 with a guitar strapped on his back ready to take on the world. His adventures have always included making music and he has played in all kinds of bands with all kinds of musicians. Max creates modern contemporary folk music in true art form of folk legends: Woodie Guthrie, Bob Dylan, Leonard Cohen, and Harry Chapin, to name a few. With just enough kick of blues, funk and pop to make the sound appealing to multiple genres and very radio friendly.

Max Bianco is available for bookings via: My Music Matters Management Triad and Friendly Folk Records, or contact his personal manager, Kathy Keller.